What do you want to buy? Clothes,
Books, Watches, Electronics, Jewellery, Toys? You name it and you can find it
in an e-commerce website. Online shopping has become the trend now. Gone are
the days when we used to go up and down different shops and stores to purchase
a single product. We took days to decide on a product to purchase it. But online
shopping has changed that. Get into a site, search for the product from a huge
number of options, place an order; your product is delivered in a few days. Forget
up finding the right shop, struggling in crowds and worrying about parking.
Online shopping is not new. We
have had the likes of teleshopping who have been in this line of placing order
and getting the product delivered. But there was an amount of risk people felt
in this type of shopping. But with the advent of Flipkart and the likes, online
shopping is surging. People have gained trust.
Online shopping has made things
very comfortable for the people. The sites are designed in such a way that
finding a product is much easier than finding a product in a real store. The
specifications are given elaborately and there are product reviews from buyers
which helps in a big way(Though there are possibilities of it being rigged). Procedures
for cancellation and returns in case of damaged or defective products are very clear,
all the payment modes are made available and delivery is quick and smooth. All
this makes the entire shopping experience pleasant. Above all, online shopping
offers loads of discounts. Offers are put in, gifting stores are opened; when
we enter the website for the first time, it's no less than a carnival.
With so many interesting options,
smooth procedure and delivery, all done sitting in one place, online shopping
has a long way to go ahead. People are spending lot of time surfing through
e-commerce websites that it has become more of a hobby now. But what is the
future of the physical stores? Will we see a decline in their business?
I can site an example here. Few
weeks back, I went to a book store in a mall. It was a huge store containing
nearly all the best sellers and new releases, stacked up very nicely, organised
according to genres. After some time, I picked up a book. I really liked it and
as always I checked the price. It was priced at MRP. I remembered the same book
sold at a 40% to 50% discount in an e-commerce site. I quietly kept the book in
its place and came back.
I agree. The same may not be the
case for all the products. Products like clothes, furniture, even electronics,
people still believe in going in person, having a look at it, get a feel of it
and then purchase it. But I do see a time when that will change. With the amount
of trust growing on online shopping, people may actually step into buying all
products online. What will happen to the physical stores then?
A point to be noted definitely is
that, online shopping is done only by people with access to internet and mainly
by youngsters. Hence, a vast majority of people still prefer physical stores as
of now. But specialty stores for books,
watches, music and movie CDs and DVDs sellers are certainly seeing a decline in
the business.
Though majority of the reviews on
online shopping is positive, there are lots of problems present here too. Not
all e-commerce sites could be trusted, products received can be damaged, parts
could be missing, colour may not match to the one you had selected, delivery
might be delayed, customer support may not reply properly, could be some
problem in transaction, etc. Luck of the customer plays an important role. If
you are lucky, your product will be perfect. If not, it's going to be a huge
headache. Another question which pops in my mind is, are people spending way too much in online shopping just because it's simple?